The Story of Stir’s, by Sterling Jack, the Founder:

One of my favorite foods in all the world is cold cereal. I grew up on it and I have always found great comfort in my bowl of cereal. I was raised in South Jordan, Utah by my wonderful parents and 7 siblings. As a family, we loved to eat cereal. I learned early in life that is was a disadvantage to be one of the youngest kids when it came to breakfast. All of my older siblings would go to school before me and this meant two things: one, the powdered milk that my mother would make the night before would be gone and therefore a fresh new batch would be made for me without time to sit in the fridge and get cold, so I would be stuck with warm milk. Two, there are two kinds of cereal, the “good” kind and the “plain” kind. Every morning when I would wake up to eat, all of the “good” cereal would be gone and I would be stuck with the plain cereal. I remember vividly eating my warm powdered milk, with a few ice cubes placed in the bowl to cool it down, on my “plain” cereal. I wanted something better.

Then one day I had a brilliant plan. When my mother returned from the grocery store I would take the “good” cereal and pour 2 or 3 bowls, cover them in tinfoil, and hide them under the living room furniture. Then, when the good cereal was gone for everyone else, I was able to enjoy! Years would pass, the powdered milk was gone, nice cold whole milk was available and I could enjoy my cereal in the morning, for lunch and for a late night snack. I love cereal, I love cold whole milk! Stir’s is going to change the way you eat your favorite cereal.

Stir’s Promise!

A bowl for you is a bowl for them!

For every bowl you buy, we will donate a bowl to feed the hungry.

There is great nutrition and comfort in a bowl of cereal. In all my travels around the world, I have seen the devastating effects of hunger. As a child, I always had plenty, but on occasion I would have to go to bed hungry and no one should have to do that.

One person alone can make a difference, one bowl of cereal does not seem like much, but it is, to someone that is hungry. Together we can make a difference, 10,000 bowls of cereal will help. 500,000 bowls of cereal is better. 10,000,000 bowls of cereal can change the world.

Come to Stir’s, enjoy a bowl of cereal, and help feed the hungry! 

Dr. Sterling C. Jack, Stir’s Founder and CEO.